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From Disrupter to Disrupted: Apple Could Be Next

The big question is what’s next for Apple?
From Disrupter to Disrupted: Apple Could Be Next
Apple CEO Tim Cook at a news conference at IBM Watson headquarters in New York on April 30, 2015. AP Photo/Richard Drew
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Tech giant Apple’s share price, that peaked above $132 a year ago, is now around $94. This is despite the news that Warren Buffett’s investment conglomerate Berkshire Hathaway had recently acquired more than 9.8 million Apple shares. Since last year’s market peak, Apple has lost around one-quarter of a billion dollars in market capitalization, with a reduced valuation just above $500 billion.

Earlier this year, Apple reported its first year-on-year decline in sales of smartphones. This was caused by a number of factors, including the continued ascendance of Samsung (which passed Apple’s smartphone sales in 2010) and the emergence of a large number of Chinese and Indian manufacturers of powerful yet cheap alternatives.

The big question is what's next for Apple?
John Rice
John Rice
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