Federal Health Agency Launches COVID and Influenza Vaccine Campaign

The agency announced the move earlier this week, targeting the fall and winter seasons.
Federal Health Agency Launches COVID and Influenza Vaccine Campaign
A woman closes her eyes while receiving a COVID-19 vaccine at Sydney Road Family Medical Practice in Balgowlah, in Sydney on Jan. 10, 2022. Jenny Evans/Getty Images
Jack Phillips
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The Department of Health and Human Services (HHS) stated that it is launching a campaign to boost COVID-19, influenza, and RSV vaccines ahead of the fall and winter months.

In an announcement on Aug. 19, the federal health agency stated that it is trying to “increase awareness of vaccines” for influenza, COVID-19, and respiratory syncytial virus, more commonly known as RSV.

“Respiratory illness from flu, COVID-19, and RSV viruses usually surge during colder weather and can cause severe disease, hospitalization, and even death,” HHS Assistant Secretary for Public Affairs Jeffery Nesbit said in a statement.

While the agency did not provide specific data on the vaccines, Nesbit noted that HHS’s goal for the coming months is to “increase confidence in vaccines that play an important role in preventing severe illness from these viruses and to provide the information that the American people need to make the decision to get vaccinated this fall and winter.”

The campaign, titled “Risk Less. Do More,” will use paid advertising and “media coverage” on television, social media, radio, print, and other platforms, it stated. The federal agency will also work with local and state health agencies and organizations “to ensure all audiences have access to information from sources they trust,” according to the statement.

“The campaign will reach all audiences, with a particular focus on those at highest risk, including older Americans and people who may have less access to health care information and support,” it reads.

The reason for the campaign, the agency stated, is because influenza, RSV, and COVID-19 caused the hospitalizations of 800,000 people during a six-month period last fall and winter.

Without vaccines, it stated, “The risk of serious illness remains highest in certain populations, including adults ages 65 and older, residents of long-term care facilities, pregnant people, and those living in rural areas.”

In recent months, COVID-19 cases have seen an uptick, with wastewater data provided by the Centers for Disease Control and Prevention (CDC) showing cases at “very high” levels in 32 states. However, despite the recent rise, deaths from COVID-19 remain near all-time lows in recent months, according to the CDC’s historical data.

Two COVID-19 variants, KP.3 and KP.3.1.1 account for more than half of all U.S. cases, separate data show. A spokesperson for the CDC told The Epoch Times earlier this month that there is no evidence that the variants are causing more severe disease, and they are “very similar” to other strains circulating around the United States.

“At this time, we anticipate that COVID-19 treatments and vaccines will continue to work against all circulating variants,” the CDC spokesperson said, noting that the health agency is monitoring the severity of variants and whether vaccines are effective.

The vaccine campaign also comes as mRNA vaccine makers Pfizer and BioNTech stated last week that their combined flu and COVID-19 vaccine faltered in a late-stage trial, finding the combination shot failed to meet one of the study’s two main goals and that they are evaluating the next steps.

The drugmakers stated on Aug. 15 that the Phase 3 trial shows that the vaccine elicited a robust influenza A immune response, compared to a standard flu vaccine, but showed weaker results against the influenza B strain.

The formulation showed similar responses against SARS-CoV-2 as the companies’ COVID-19 vaccine. The drugmakers noted that no safety issues with the combination vaccine have been identified.

“We remain optimistic about our combination COVID-19 and influenza program, for which we are evaluating the next steps,” Annaliesa Anderson, Pfizer’s head of vaccine research and development, said in a statement.
The Food and Drug Administration is anticipated to sign off on updated COVID-19 vaccines in the near future. In September 2023, the agency approved the currently updated vaccines produced by Pfizer and BioNTech, as well as ones made by Moderna and Novavax.
Reuters contributed to this report.
Jack Phillips
Jack Phillips
Breaking News Reporter
Jack Phillips is a breaking news reporter who covers a range of topics, including politics, U.S., and health news. A father of two, Jack grew up in California's Central Valley. Follow him on X: https://twitter.com/jackphillips5
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