Federal Health Agency Launches COVID and Influenza Vaccine Campaign

The agency announced the move earlier this week, targeting the fall and winter seasons.
Federal Health Agency Launches COVID and Influenza Vaccine Campaign
A woman closes her eyes while receiving a COVID-19 vaccine at Sydney Road Family Medical Practice in Balgowlah, in Sydney, Australia, on Jan. 10, 2022. Jenny Evans/Getty Images
Jack Phillips
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The U.S. Department of Health and Human Services (HHS) said that it is launching a campaign to boost COVID-19, influenza, and RSV vaccines ahead of the fall and winter months.

In an announcement on Aug. 19, the federal health agency said that it is trying to “increase awareness of vaccines” for influenza, COVID-19, and respiratory syncytial virus, more commonly known as RSV.

“Respiratory illness from flu, COVID-19, and RSV viruses usually surge during colder weather and can cause severe disease, hospitalization, and even death,” said HHS Assistant Secretary for Public Affairs Jeffery Nesbit in a statement.

While the agency did not provide specific data on the vaccines, Nesbit added that HHS’s goal for the coming months is to “increase confidence in vaccines that play an important role in preventing severe illness from these viruses and to provide the information that the American people need to make the decision to get vaccinated this fall and winter.”

The campaign, titled “Risk Less. Do More,” will use paid advertising and “media coverage” on television, social media, radio, print, and other platforms, it said. The federal agency will also work with local and state health agencies and organizations “to ensure all audiences have access to information from sources they trust,” the news release continued to say.

“The campaign will reach all audiences, with a particular focus on those at highest risk, including older Americans and people who may have less access to health care information and support,” the release continued.

The reason for the campaign, the agency said, is because influenza, RSV, and COVID-19 caused the hospitalizations of 800,000 people during a six-month period last fall and winter.

Without vaccines, it added, “The risk of serious illness remains highest in certain populations, including adults ages 65 and older, residents of long-term care facilities, pregnant people, and those living in rural areas.”

In recent months, COVID-19 cases have seen an uptick, with wastewater data provided by the U.S. Centers for Disease Control and Prevention (CDC) showing cases at “very high” levels in 32 states. However, despite the recent rise, deaths from COVID-19 remain near all-time lows in recent months, according to the CDC’s historical data.

Two COVID-19 variants, KP.3 and KP.3.1.1 account for more than half of all U.S. cases, separate data show. A spokesperson for the CDC told The Epoch Times earlier this month that there is no evidence that the variants are causing more severe disease, and they are “very similar” to other strains circulating around the United States.

“At this time, we anticipate that COVID-19 treatments and vaccines will continue to work against all circulating variants,” the CDC spokesperson said, adding that the health agency is monitoring the severity of variants and whether vaccines are effective.

The vaccine campaign also comes as mRNA vaccine makers Pfizer and BioNTech said last week that their combined flu and COVID-19 vaccine faltered in a late-stage trial, finding the combination shot failed to meet one of the study’s two main goals and they are evaluating the next steps.

The drugmakers said on Aug. 15 that the Phase 3 trial showed the vaccine elicited a robust influenza A immune response, compared to a standard flu vaccine, but showed weaker results against the influenza B strain.

The formulation showed similar responses against SARS-CoV-2 as the companies’ COVID-19 vaccine. The drugmakers added that no safety issues with the combination vaccine have been identified.

“We remain optimistic about our combination COVID-19 and influenza program, for which we are evaluating the next steps,” Annaliesa Anderson, Pfizer’s head of vaccine research and development, said in a statement.
The U.S. Food and Drug Administration (FDA) is anticipated to sign off on updated COVID-19 vaccines in the near future. In September 2023, the agency approved the currently updated shots produced by Pfizer and BioNTech as well as ones made by Moderna and Novavax.
Reuters contributed to this report.
Jack Phillips
Jack Phillips
Breaking News Reporter
Jack Phillips is a breaking news reporter with 15 years experience who started as a local New York City reporter. Having joined The Epoch Times' news team in 2009, Jack was born and raised near Modesto in California's Central Valley. Follow him on X: https://twitter.com/jackphillips5
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