Amazon.com, Inc. has added 1,000 new selections of NBCUniversal content to their unlimited instant video streaming service, Amazon Prime.
This new deal with NBCUniversal follows a similar one made last week with CBS to add 2,000 new CBS television series to Amazon. Both deals now increase the content library of Amazon’s Prime service to about 9,000 movies and television shows.
In contrast, popular by-mail DVD rental and online instant streaming service, Netflix, has retained around roughly 10,000 instant streaming choices for the past couple of years.
Though this number is still the highest in the market, Netflix’s slow library growth is allowing its competitors to catch up quickly.
Earlier this month, Netflix announced the separation of its DVD rental service from its instant streaming feature, creating two new individual services and hiking the prices of both.
The backlash from consumers was significant.
Netflix reported that subscription growth had slowed almost to a halt as large volumes of long-time customers ended their subscriptions and switched to other providers.
Other companies, particularly Amazon and Hulu, have taken advantage of this temporary void left in the wake of the exodus from Netflix and have made efforts to expand and draw in new customers.
Amazon’s Prime subscription service is complimented by Amazon’s vastly larger instant streaming on-demand rental service, which features over 90,000 movies and television shows that can be watched instantly after paying a 48-hour rental fee.
Amazon Prime is offered on Amazon’s website for $79 per year.
This new deal with NBCUniversal follows a similar one made last week with CBS to add 2,000 new CBS television series to Amazon. Both deals now increase the content library of Amazon’s Prime service to about 9,000 movies and television shows.
In contrast, popular by-mail DVD rental and online instant streaming service, Netflix, has retained around roughly 10,000 instant streaming choices for the past couple of years.
Though this number is still the highest in the market, Netflix’s slow library growth is allowing its competitors to catch up quickly.
Earlier this month, Netflix announced the separation of its DVD rental service from its instant streaming feature, creating two new individual services and hiking the prices of both.
The backlash from consumers was significant.
Netflix reported that subscription growth had slowed almost to a halt as large volumes of long-time customers ended their subscriptions and switched to other providers.
Other companies, particularly Amazon and Hulu, have taken advantage of this temporary void left in the wake of the exodus from Netflix and have made efforts to expand and draw in new customers.
Amazon’s Prime subscription service is complimented by Amazon’s vastly larger instant streaming on-demand rental service, which features over 90,000 movies and television shows that can be watched instantly after paying a 48-hour rental fee.
Amazon Prime is offered on Amazon’s website for $79 per year.
