The research, carried out by four esteemed cyber experts, warns that deplatforming regularly backfires, because it creates a sense of deep-seated resentment, driving the disenchanted and disillusioned to seek out “alternative platforms where these discussions are less regulated and often more extreme.”
In this particular study, the researchers analyzed changes in social media usage following the “Great Deplatforming” of 2021. For the uninitiated, the “Great Deplatforming” occurred shortly after the Jan. 6, 2021, U.S. Capitol breach. Following the event, a number of major platforms, including Facebook, Instagram, and Twitter, banned thousands of accounts.
Ostensibly, as the researchers note, this was done to “limit misinformation about voter fraud and suppress calls for violence.” However, other, less regulated, platforms such as Parler and BitChute were quick to give the homeless a home.
In this age of maximum choice, with no shortage of alternative social media platforms, deplatforming is an ineffective tool. It’s the equivalent of taking a soup spoon to a knife fight. You simply can’t make people with alternative points of view disappear. These people will almost always find new homes.
One of the authors of the study, Martin Innes, a professor of crime, intelligence, and security at Cardiff University, told me that “deplatforming can have complex effects and not always those that are intended, including boosting the popularity of the target.”
Furthermore, “deplatforming can actually increase the toxicity of discourse and make the problems worse on the platform that people migrate to.” In truth, deplatforming tends to just displace the problem, not actually solve it, he said.
As Innes and his colleagues note in the paper, contrary to popular belief, deplatforming is not “an effective tool for reducing the impact of malign actors on the public.” In fact, they contend, “deplatforming is ineffective at improving the information space,” simply because “banned actors can migrate to less regulated platforms, potentially promoting even more radical ideas.”
All of this brings us back to Tucker Carlson, a man who won’t (and can’t) be silenced. Carlson is, in many ways, bigger than Fox News. He’s a brand, a celebrity, a highly bankable star. One needn’t possess more than a few functioning neurons to know that Carlson is going to be OK. In fact, because of his ouster, he has never been in a stronger position. Carlson is more marketable now than ever before.