Musk Criticises Public Broadcaster for Abandoning Nearly All Its Twitter Accounts

Musk Criticises Public Broadcaster for Abandoning Nearly All Its Twitter Accounts
Elon Musk, chief executive officer of SpaceX and Tesla, gestures as he attends a conference at the Porte de Versailles exhibition centre in Paris, France, on June 16, 2023. Gonzalo Fuentes/Reuters
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Twitter CEO Elon Musk has condemned the Australia Broadcasting Corporation (ABC) for exiting the platform, accusing the broadcaster of embracing censorship.

The ABC’s managing director, David Anderson, announced on Wednesday that the broadcaster would discontinue the majority of its accounts on X—formerly known as Twitter—for “multiple reasons,” including high costs and “toxic interactions” online.

Mr. Musk responded to the move in a post on X, saying “Well of course they prefer censorship-friendly social media.”

“The Australian public does not,” he said on Aug. 9.

‘Toxic Interactions’

The government-funded broadcaster will now only have four Twitter accounts, including ABC News, ABC Sport, ABC Chinese and ABC Australia. It has already closed three program accounts for Insiders, News Breakfast and ABC Politics in February, a move that Mr. Anderson said had produced “positive” results.

Mr. Anderson said that staff can channel their focus on “the accounts that overwhelmingly provide the most value.”

The logo for Australia's public broadcaster ABC is seen on its head office building in Sydney, Australia, on Sept. 27, 2018. (Saeed Khan/AFP via Getty Images)
The logo for Australia's public broadcaster ABC is seen on its head office building in Sydney, Australia, on Sept. 27, 2018. Saeed Khan/AFP via Getty Images
“Starting from today, other ABC accounts will be discontinued. The accounts will have pinned posts informing users where they can access relevant content,” he said on Aug. 9, in a statement published by the ABC.

“The vast majority of the ABC’s social media audience is located on official sites on Youtube, Facebook, Instagram, and TikTok, with TikTok forecast to have the strongest growth over the next four years.”

Mr. Anderson argued that closing individual program accounts “helps limit the exposure of team members to the toxic interactions that unfortunately are becoming more prevalent on X.”

“Concerningly, X has reduced its trust and safety teams.”

Mr. Musk slashed about half of Twitter’s 7,500 employees a week after taking over the company, citing a “negative cash flow situation of US$3 billion a year.”

ABC Blames Twitter’s Increasing Cost

Mr. Anderson added that the social media platform is “introducing charges which make the platform increasingly costly to use.” The additional charges came in after Mr. Musk took over the platform in October 2022.

Since then, he had rolled out a number of changes in the company and its policies, as well as launched Twitter-verified blue checkmarks as a paid service.

The Space X founder has also shared a cryptic message saying that “the downfall of the Freemasons was giving away their stonecutting services for nothing.”

The comments came despite the ABC having received significant funding from the centre-left Labor government in the 2023-24 federal budget.

This included an additional $103.8 million (US$67.9 million) over five years to extend three programs and $8.5 million over four years to expand transmission infrastructure in the Pacific.

In October 2022, ABC received another $32 million (US$20.94 million) to expand its regional transmission, content production, and media capacity training in the Indo-Pacific.

As the ABC is a critical news source for those living in rural and regional areas, the broadcaster’s decision to abandon its Twitter account will likely make it harder for regional Australians to access the news.

Mr. Musk has previously explained his vision for the freedom of speech and expression within the law on the social media platform, stating that “free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated.”

“I also want to make Twitter better than ever by enhancing the product with new features, making the algorithms open source to increase trust, defeating the spambots, and authenticating all humans,” he said while touting the platform’s “tremendous potential.”

Katabella Roberts and Jane Nguyen contributed to this article. 
Nina Nguyen
Author
Nina Nguyen is a reporter based in Sydney. She covers Australian news with a focus on social, cultural, and identity issues. She is fluent in Vietnamese. Contact her at [email protected].
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