Actress Sydney Sweeney and American Eagle Reunite After ‘Great Jeans’ Ad Controversy

Last year, both Sweeney and the company faced backlash for their denim campaign after critics argued it carried undertones of eugenics.

Sydney Sweeney attends the premiere of "Eden" at the 2024 Toronto International Film Festival on Sept. 7, 2024. Rodin Eckenroth/Getty Images

Almost a year after her successful American Eagle Jeans advertising campaign turned controversial, actress Sydney Sweeney renewed their partnership by unveiling her second ad with the retailer.

The brand’s summer campaign titled: “Syd for Short: American Eagle Jean Shorts” promotes a denim shorts line with a lighter more playful undertone, a shift from their previous campaign that sparked a firestorm online.