Ford, the company that brought the automobile to the masses by making it affordable, appears to be seeking to replicate that success by making low-priced electric vehicles (EVs), in a head-to-head competition against Chinese EV makers.
The carmaker recently revealed an end-to-end organization known as Product Creation and Industrialization. The new entity aims to bring the company’s EV, digital, and design teams together with its global industrial system to transform the legacy automaker into a modern manufacturer capable of delivering one of the most intensive product, software, and services rollouts in its long history.
